What Business Are You In?
I have had the privilege of working with many real estate investors from all parts of the country—and around the world! One of the most basic problems I encounter when listening to these investors is their lack of understanding exactly which business they are in! You may be thinking that’s a pretty simple question to answer: “What business are you in?” Naturally, if you are a real estate investor, you are in the real estate investing business, right? Wrong.
The truth of the matter is that you must become a marketer first! This seems to be the missing piece of the puzzle for so many investors. In fact, I am writing this book because of that very reason. Once you understand this basic truth—once you find this missing puzzle piece— you can become whatever you want and you can have whatever you want.
You have your own personal dreams and goals. There are places you want to go, things you want to do, things you want to have. You want to have the quality time to spend doing the things you love; you want time to spend with your family. Knowledge and understanding of the basic skills of marketing can help you achieve your dreams Think about this. No matter what business you happen to be in, you want and need buyers. And buyers are attracted only through effective marketing.
Make Marketing Primary
Now you know you must become an effective marketer before you can become an effective real estate investor. As this truth begins to soak in, you will come to realize that as far as business goes, without marketing you have nothing. In this simple but powerful book you will be introduced to many different ways to market your real estate investing business.
Some of these strategies are absolutely free! Others are of minimal cost. Still others require a larger cash outlay. Think of how easy it will be to begin with free resources, and then move up as your cash flow increases. The goal is not for you to implement all of the resources listed in this book at the same time. That would be impossible, and it would likely land you in the loony bin very quickly.
You know your own talents, your resources, and your present cash flow. As you read through these ideas, you should choose perhaps four or five marketing techniques that fit in your business, and into your lifestyle. And then implement them as fast as possible
There is much to be said for momentum, and that’s why it’s important to begin implementing your strategies as soon as you can. Marketing is like the proverbial snowball. It may take a little huffing and puffing for you to get that snowball to the brow of the hill, but once it starts down the other side—look out! Not only will it move faster and faster, it will grow as well.
These ideas and strategies are designed to provide you with the knowledge of where to market along with action plans to help you implement them.
Create Your Marketing Funnel
Before we get into the broader subject of marketing, I want to cover one crucial issue. Regarding your online presence, it is imperative that you have more than one Squeeze Page to act as your marketing funnel. This is how to attract different prospects to your business. Let’s look closer as to why multiple Squeeze Pages are so important. I think you will agree that buyers’ needs are different from the needs of sellers, and that investors have different needs than buyers and sellers.